Top 5 Beauty Retail Apps in Italy Q3 2023: Performance Insights

In the third quarter of 2023, the top beauty retail apps in Italy demonstrated varied performance trends in terms of downloads, active users, and revenue. Here’s an overview of how each app fared during this period, based on data from Sensor Tower.

Notino: profumi e cosmetici showed significant fluctuations in weekly downloads, peaking at 19.4K in mid-September. Active users also saw a notable increase from 39.7K at the start of Q3 to 54.7K by mid-September, before declining to 42.2K by the end of the quarter.

versione obsoleta - Sephora maintained a relatively stable download rate, with weekly downloads ranging from around 6.2K to 10.3K. The app's active user base remained consistent, hovering around 47K to 51K throughout the quarter.

Douglas - Parfüm & Kosmetik experienced steady weekly downloads, peaking at 8.5K in early September. Active users showed slight variations, maintaining a range between 44.8K and 49K across the quarter.

Marionnaud had relatively lower download numbers compared to its competitors, with a noticeable spike to 3.9K in mid-September. However, specific active user data was not available for this app.

LOOKFANTASTIC: Beauty & Makeup saw a modest but consistent download rate, with a peak of 1.4K in mid-September. The app's active users fluctuated slightly, ranging from 9.8K to 12.1K during the quarter.

For more detailed insights and data on these apps, visit Sensor Tower.